AYVAKIT is the first and only FDA-approved treatment for adults with indolent systemic mastocytosis (ISM).
To help patients understand how AYVAKIT works, we created “The Body Factory,” a helpful metaphor that showcases what happens inside the body when someone has ISM and takes AYVAKIT to treat their symptoms.
We figured out how to creatively (and within regulatory guidelines) reach our patient audience on social media and help them understand how AYVAKIT can help treat this rare disease.
